Yamaha

CYPRESS, Calif. – January 20, 2015 – Yamaha Motor Corp., U.S.A., today introduced the Wolverine R-Spec, an all-new Side-by-Side (SxS) vehicle that sets a new standard in off-road capability and class-leading comfort. Designed and engineered for exploring extreme terrain, the Wolverine R-Spec is assembled in the U.S.A. for worldwide distribution. The 2016 Yamaha Wolverine R-Spec boasts an all-new nimble chassis with a compact design, look and feel, a comfortable and secure cab with seating for two, Yamaha’s proven core technologies, and overall superior handling and durability with industry-leading suspension adjustability.

CYPRESS, Calif. – January 7, 2015 – Yamaha Outdoors has been a longtime partner and supporter of National Hunting and Fishing Day (NHF Day), an annual celebration of outdoorsmen and women and the important contributions they make to the environment and economy.  To help raise awareness and excitement for NHF Day in 2014, Yamaha donated a Viking Side-by-Side (SxS) vehicle – a new high in the level of support for the day’s events and participants. Dorothy Jones of Blanks, La., was randomly selected as the winner. An avid hunter, Jones will soon be enjoying the class-leading comfort and superior off-road capability offered by her new 2014 Viking. And she can take pride in knowing that every Viking is assembled in the U.S.A. at Yamaha’s factory in Newnan, Georgia.

CYPRESS, Calif. – December 16, 2014 – Yamaha Motor Corp., U.S.A., today announced it has contributed more than $40,000 in critical cash and equipment to five local riding groups to support OHV access in their respective areas.The awards – part of Yamaha’s Outdoor Access Initiative third quarter funding cycle of GRANTs (Guaranteeing Responsible Access to our Nation’s Trails) – coincided with the company’s participation at the 87thNational Future Farmers of America (NFFA) Convention and Expo in October, where Yamaha went to great lengths to promote safe, responsible ATV and Side-by-Side vehicle use to future farmers. “The National FFA convention is a terrific opportunity to discuss the importance of safe and responsible riding habits for all uses of off-highway vehicles, whether recreational or as farming equipment,” said Steve Nessl, Yamaha ATV and SxS group marketing manager. “The expanded platform of the Yamaha Outdoor Access Initiative has increased its importance as a vehicle for reaching out to OHV users within the greater outdoor recreation community.”

KENNESAW, Georgia, December 9, 2014 — Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., today announced the launch of a new e-commerce website.  For the first time ever, www.ShopYamaha.com gives consumers the ability to purchase high-quality Yamaha apparel and accessories at a single online destination.The responsive site features a clean and modern look with high-resolution product and lifestyle imagery. Consumers can quickly and simply shop their favorite Yamaha Motor products.   Among the site’s initial offerings are riding gear, fashionable brand apparel, and high-quality accessories for Yamaha on and off road motorcycles, ATVs, snowmobiles, side by sides, and personal watercraft.

CYPRESS, Calif. – December 8, 2014 – Yamaha Motor Corp., U.S.A., held its annual employee and Star Touring And Riding (S.T.A.R.) event at the company’s Cypress, Calif., headquarters last Friday. Throughout the special event, which has come to symbolize the company’s successes and contributions from the race track to its local communities each year, Yamaha honored its 2014 motorsports racing champions as well as select past champions and celebrated 20 years of support for Feed the Children (FTC).

CYPRESS, Calif. – December 1, 2014 – Yamaha Motor Corp., U.S.A., has partnered with Agriculture.com and Successful Farming to give away a Viking three-person Side-by-Side (SxS) or Viking VI six-person SxS athttp://realtoughsweepstakes.com. The sweepstakes will run through December 29, 2014. The winner of the online sweepstakes will have their pick between a Viking or Viking VI, both of which are being assembled in the U.S.A. at Yamaha’s factory in Newnan, Georgia, for worldwide distribution. With class-leading cab room and comfort, and superior handling and off-road capabilities, the Viking is a tough and hardworking utility-based vehicle that is also fun to drive. The extended cab Viking VI combines Yamaha performance and durability with the comfort and convenience of a Viking – now with maximum headroom, legroom and shoulder room for six occupants.

CYPRESS, Calif. – November 24, 2014 – Yamaha Motor Corp., U.S.A., announced Kylie Ahart of Marietta, Ohio, the Yamaha “All-American ATV Racer” at the recent Grand National Cross Country (GNCC) awards banquet. Kylie was voted to the top position by her peers, friends and fans in an online contest hosted by Yamaha as a person and racer who embodies All-American ATV Racing values. She was awarded a complete racing package from Yamaha and GNCC during the banquet and will represent Yamaha in the 2015 GNCC season.