Yamaha

CYPRESS, Calif. – January 14, 2014 – Yamaha Motor Corp., U.S.A., today introduced the latest version of the new Viking EPS Side-by-Side (SxS) vehicle, the Special Edition (SE) Tactical Black Viking.  Assembled in the U.S.A. and announced at the annual SHOT Show in Las Vegas, the new SE Viking combines an aggressive flat black painted appearance and popular accessories with classic Yamaha durability and off-road capabilities. The new Tactical Black Viking EPS 4x4 boasts all of the category-leading features of Yamaha’s standard Viking SxS plus molded sun top, overfenders, mud flaps, an under-seat storage box, bed rail accessory mounts and exclusive black cast aluminum wheels.

CYPRESS, Calif. – December 20, 2013 – Yamaha Motor Corp., U.S.A., today announced its 2014 ATV Race Team in conjunction with its annual Feed the Children food drop and employee celebration at its headquarters in Cypress, Calif. 

Kennesaw, Ga., Nov 18, 2013 – Yamaha Motor Corporation, U.S.A.’s, Customer Support Group (CSG) unveiled its completely redesigned website designed to enhance the Yamaha consumer experience by ensuring all Genuine Yamaha and Star accessories, apparel, gifts and parts that drive their Yamaha lifestyles are just a click away.The URL for the new site is simple: yamahapartsandaccessories.com. Owners and fans of Yamaha and Star® Motorcycles; Yamaha ATVs, Side-by-Sides; and Yamaha snowmobiles, watercraft, golf cars and power products can explore the thousands of ways Yamaha helps maximize the ownership experience.Three Main GoalsWhen CSG decided to evaluate its web presence and launch an optimization plan, it identified three primary goals: Deliver a new, exciting look that matched the excitement of its products,Increase website functionality and ease of use,And create a web experience that appeals to both today’s and tomorrow’s Yamaha enthusiast.

CYPRESS, Calif. – November 19, 2013 – Yamaha ATV Racing standouts Walker Fowler and Dustin Nelson recently wrapped their 2013 seasons with podium finishes to cap a standout year for the boys in blue. Fowler and Nelson are two of Yamaha’s leading ATV racers – part of a national team that has topped podiums, capture championships and reinforced Yamaha’s place atop ATV racing aboard their YFZ450R race machines. When it comes to sport ATVs, the Yamaha YFZ450R is the only quad to continue to evolve with updates in the 2014 model that boasts power gains and improved handling. The highest performance, most technologically advanced sport ATV on the market is also now assembled in Yamaha’s U.S. factory in Newnan, Georgia.

CYPRESS, Calif. – October 1, 2013 – Yamaha Motor Corp., U.S.A., volunteers completed a three-year project at one of the nation’s most popular multi-use off-highway vehicle (OHV) staging areas located in the San Bernardino National Forest (SBNF).As part of the Yamaha OHV Access Initiative and with support of the Southern California Mountains Foundation’s (SCMF) OHV program, volunteers gathered recently for a final round of planting, cleaning and maintaining the popular Cactus Flats staging area and surrounding trails. This was the final project in a three-year commitment by Yamaha to help restore Cactus Flats and save the staging area from misuse and erosion.  Thanks to the combined efforts and critical work done by the SCMF and SBNF – and including the Yamaha volunteer projects – Cactus Flats is no longer at risk and is back to its old self as one of the premier staging areas in the forest.

CYPRESS, Calif. – August 15, 2013 – Finishing a very strong 2013 season, Yamaha’s Thomas Brown took his first ever AMA Pro ATV win atop his YFZ450R this past weekend at the 2013 season finale at Loretta Lynn’s Ranch in Hurricane Mills, Tenn. Chad Wienen, who won his first AMA Pro ATV Championship aboard his YFZ450R last year, was second overall at the series finale after securing his second consecutive championship the previous round.  The strong showing by both riders all season long also helped Yamaha secure its second AMA Pro ATV Manufacturer’s title. 

CYPRESS, Calif. – August 1, 2013 – Yamaha Motor Corp., U.S.A., the industry leader in Guaranteeing Responsible Access to our Nation’s Trails (GRANTs), today announces the recipients of the second quarter GRANT awards from its OHV Access Initiative.   This funding cycle contributed more than $62,000 to projects supporting safe, responsible riding and open, sustainable OHV access to trails and riding areas.