Minneapolis, November 7, 2013- Mad Media, and UTVUnderground.com today announced their extraordinary viral video “XP1K,” launched in August, has been viewed more than 1 Million times on YouTube, making it the most-successful branded UTV video clip ever! XP1K features off-road champion and Polaris Factory Off-Road Racer RJ Anderson driving a custom built, 190 horsepower, Polaris RZR XP1000. The video is a non-stop barrage of off-road action, close calls and precise driving, showcasing a climactic world-distance, record-breaking ending. XP1K racked up nearly 700,000 views in its first two weeks online, and after being featured on Jalopnik, Top Gear, Drift.com, Complex, BBC, Car and Driver, Autoblog, Off-Road.com, Supercross.com and Powersports Business, it climbed its way up to a cool million views.
To celebrate the success of XP1K, UTVUnderground.com and XP1K directors, The Martelli Brothers, have released yet another arresting video clip in the series titled, “XP1K REMIXED.” The newest video features all of the best stunts, unseen footage, outtakes, crashes and mayhem, all cut to the adrenalized music track, "Conspiracy Of Silence" by The Milton Incident.
“We couldn’t be happier with the success of XP1K and its effect on the powersports industry,” said XP1K Co-Director and Mad Media CEO Matt Martelli. “We knew we would capture the imagination and attention of off-road enthusiasts around the world, but the response has been even greater than we first anticipated. Based on the view count, and the sales figures we’ve heard from Polaris, we definitely got the job done!”
The XP1K project was title-sponsored by Polaris Industries, and was timed with the release of the 2014 Polaris RZR XP1000 off-road vehicle. A team of off-road racing experts including Mark Holz of Holz Racing Products, Randy Anderson of Walker Evans Racing, Kevin Kroyer of Kroyer Racing Engines, Trey Lokey of MCX Turbos, Nick Fousekis of Falken Tire and Robbie Pierce of Mastercraft Safety & Impact Racing combined forces with the team at UTVUnderground.com to build two matching vehicles for the project. The cars were wrapped in a custom Mad Media designed graphics package that was used throughout the campaign. And the off-road production powerhouse Mad Media, produced the clip with their team of cinematographers and editors.
“XP1K REMIXED is our way of distilling down all of the crazy work that RJ did in the car during our shoot,” commented Martelli. “It really is an amazing video to watch when you consider we executed six major stunts a day, seven days in a row, in some of the most inhospitable conditions on the planet. We wanted our fans to get a taste of just how gnarly this really was and the music we picked felt like the perfect soundtrack for that environment.”
To watch “XP1K REMIXED”, visit www.xp1K.com.
About Polaris®
Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and small vehicles.
Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts.
Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com .
