CAN-AM JOINS PERFORMANCE ICON KEN BLOCK
Ken Block celebrates the newest additions to his Hoonigan fleet: a Can-Am Maverick MAX X rs 1000R
Turbo side-by-side vehicle and a Ski-Doo Summit X snowmobile. © BRP 2015
• Gymkhana viral video mogul becomes Can-Am brand ambassador
• Can-Am / Ski-Doo vehicles now official part of Block’s Hoonigan lifestyle
Valcourt, Québec, Canada, December 23, 2015 – BRP (TSX:DOO) has a new agreement with “Gymkhana”
viral video star and racing icon, Ken Block. The agreement between the two high-octane brands will
bolster the Can-Am authority in the off-road powersports and performance enthusiast industries.
Block, who is a talented World Rally Championship racer, X Games medalist and viral video
trailblazer, is now an official ambassador for the Can-Am brand. Block and his Hoonigan team are
joining with BRP to highlight the performance capabilities of the Can-Am Maverick side-by- side
vehicle.
Block and BRP’s Can-Am brand will each feature heart-pounding content across their numerous
platforms. Follow @CanAmOfficial on Instagram, Can-Am Off-Road on Facebook, as well as Ken Block on
Facebook and @kblock43 on Twitter and Instagram.
“Ken Block is the essence of an action-sports athlete and marketer, having proven himself on the
race track and as an enthusiast brand extraordinaire,” said Marc-André Dubois, director, Global
Marketing, Can-Am Off-Road. “His entertaining nature, video feats and jaw-dropping
driving skills all speak directly to the core of those passionate about performance, a quality that
remains a fundamental pillar for the Can-Am brand.”
"I'm really stoked about my new deal with BRP," said Block. "I live a very active outdoor lifestyle
at home in Park City, Utah, and being able to add awesome recreational products like the Can- Am
Maverick MAX X rs 1000R Turbo vehicle to my fleet is going to get me outside with my family even
more. There's so much awesome terrain to explore out here and to be able to do so in a fun
side-by-side with my kids tagging along? That's just going to let us make a lot of great memories
together. I can't wait!"
For more information about Ken Block, visit www.hooniganracing.com.
About BRP
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and
marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx
snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder
roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts,
motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts,
accessories and clothing business. With annual sales of over CA$3.5 billion from 107 countries, the
Company employs approximately 7,600 people worldwide.
@BRPnews
