"CAN-AM 200 ADDS TO PRESTIGE OF 2016 NASCAR LABOUR DAY WEEKEND AT CANADIAN TIRE MOTORSPORT PARK"

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CAN-AM200ADDSTOPRESTIGEOF 2016 NASCAR LABOUR DAY WEEKENDAT CANADIAN TIRE MOTORSPORT PARK

BRP confirmsprimarysponsorof the #32Go FASRacing Canadateam featuring promisingdriverAlexLabbéforall11NASCAR Pinty’s Seriesraces in Canadain 2016

TORONTO,ON.March 11,2016–BRP(TSX:DOO)announcedtodayaspartofthesecond annualMotoramaCustomCar&MotorsportsExpoinTorontothatitwillserveasthetitle sponsorforthe2016LabourDay WeekendNASCARPinty’sSeriesraceatCanadianTire MotorsportPark.Therace,scheduledforSunday,September4,2016will benamed theCan- Am200.

“We atCanadian TireMotorsportParkare thrilledtowelcomeBRPasthetitlesponsor forour secondNASCARPinty’sSeriesraceoftheseason,thisLabourDay Weekend,”saidRon Fellows,co-ownerofCTMP.  “The NASCARPinty’sSeriesalwaysputon a great raceandwith theseason championship fightatits mostcriticalpoint,the on trackbattleswillintensifyinthe Can-Am200.”

BRPalsotookadvantageofitspresenceatthe MotoramaShowtoreaffirmitscommitmentto NASCARracingby itsprimary sponsorship– throughitsCan-Ambrand –ofthe#32GoFAS RacingCanadateamforalltheNASCARPinty’sSeriesracesinCanadain2016.BRPisalso aproudpartnerofthe#32GoFASRacingteamintheNASCARSprintCupSeriesinthe UnitedStates.

BRP,through itsassociation with Kappa Clothingand Cyclops GearCameras,is the official sponsoroftheGoFASRacingCanadateamfeaturing2014ACTchampiondriverAlex Labbé,oneof the rising stars ofthe CanadianNASCARcircuit.Labbé’s number32carwillbe proudlysportingCan-Am’syellowandblackcolours.

“I’mhonoured to havethesupportofsuchan importantindustry playerasBRPas asponsor. BRP’sinvolvementgoes wellbeyondbranding:they’retruly committedtothedevelopmentof youngtalent.Thisisa trueonce-in-a-lifetimeopportunityfor me,” saidAlexLabbé.

“BRP anditsCan-Am productsaresynonymouswithinnovationandperformancein the powersportsindustry,valuesthataresharedby NASCARfans,”saidLouisLévesque,vice- president, GlobalMarketingand ConsumerExperienceatBRP.  “TheNASCARPinty’sseriesis agreatplatformforustoconnectwithourconsumersanddemonstratethroughourCan-Amon roadandoffroadlineuphowweaimedmovingpeoplewithpassionandinnovation,whichis BRP’s trueDNA.”